Content partnerships
I create recipe-led food content for brands, designed to show how products fit naturally into real, everyday cooking.
Alongside running Hint of Helen, a successful, monetised food platform, I have over 10 years’ experience leading eCommerce and performance marketing for consumer brands. I’ve worked at senior level across growth, CRO, and digital strategy, shaping content and campaigns that inspire and engage customers while supporting wider commercial and marketing goals.
What I do:
I work with food and lifestyle brands to create content that feels natural, useful, and commercially relevant. This includes:
- Recipe development and meal ideas using branded products
- Short-form video (Reels / TikTok) and high-quality food photography
- UGC-style food content that feels creator-led and authentic
- Content designed for organic and paid social, and web use
- Content suitable for print and magazine use
- Sponsored content across the Hint of Helen website, email list, and social platforms
All content focuses on accessibility, usability, and real-life product use.
Below are examples of short-form, recipe-led video content created for social platforms.
@hintofhelen Simple breakfasts are the best 😋 #breakfast #eggybread #easybreakfast #easyfood #comfortfood ♬ MUTT – Leon Thomas
@hintofhelen Testing out my @Ninja Kitchen UK wood fire oven today! Does everyone burn their first tries? 😂 all in all I’m impressed with the ease of cooking on it / feels very safe and will be great once perfected my toppings and timings! Do you have a pizza oven? If so – any tips?? #ninjawoodfire #pizzaoven #homemadepizza #dinner #ninjawoodfireoven #foodtok #pizza ♬ original sound – Helen | Hint of Helen 🥘
@hintofhelen Pasta bake is sooo good for wintery days! This is one of the post popular recipes from my website this month… Full recipe: Ingredients 1 tbsp cooking oil 2 chicken breasts 1 onion 3-4 garlic cloves 1 tbsp Italian seasoning 1 tsp sugar 1/2 tsp salt 4 Tbsp mascarpone cheese 400g tinned tomatoes 300g pasta To top: Grated cheddar Instructions Preheat your oven to 180C If you have a pan which is both oven-safe and hob-safe – use this (as in, a casserole dish or a cast iron skillet). Else, you can use a pan to cook the chicken and transfer this and the pasta into a oven proof dish later Cut the chicken breast into bite-sized pieces, then peel and dice your garlic and onion Bring a saucepan of water to boil on medium heat and add the pasta once it's boiling – whilst this is happening, continue with steps 5- Meanwhile, heat oil in your chosen pan for the chicken – bring this to a medium heat then add in the chicken and Italian seasoning Cook for 5 minutes, stirring often then add in the onions and garlic Cook the onions, garlic and chicken stirring oven until there some browning on the chicken and the onions are cooked (about 5 more minutes) Then, add in the tinned tomatoes, salt and sugar and stir And then turn off the heat and stir through the mascarpone until the sauce is even in colour Then use a slotted spoon (if you have one) to transfer the pasta to the saucy chicken. I recommend this method so you have a little pasta water come over too which will help the sauce be glossy. If you don't have a slotted spoon, just drain the pasta and reserve 3 tbsp of pasta water and stir this into the sauce. If you have been cooking in an ovenproof dish, simply top this with the grated cheese and pop into the oven for 20 minutes or until the cheese is melted If you have been cooking in a non-ovenproof dish, transfer to an ovenproof dish before adding on the cheese and baking. #pastabake #hintofhelen #foodtok #wintermeals #comfortdinner #comfortfood #pasta #easydinner #foodinspo ♬ ♡ ᶫᵒᵛᵉᵧₒᵤ ♡ – SoBerBoi
How partnerships work
- Recipe development and food writing
- Food photography and short-form video
- SEO-led content planning and optimisation
- Social-first content strategy (organic and paid)
- Branded and sponsored content creation
- Content designed for web, social, and print use
I’m based in the West Midlands, working with food brands across the UK, including Birmingham, Manchester, and London. Content is created remotely and delivered digitally, with flexible collaboration depending on your needs.
I typically work on a retainer basis, creating a set number of recipe-led content pieces per month. This allows for consistent visuals, collaborative planning, and content that supports wider goals and campaigns.
Bespoke content packages are also available for brands with specific campaign, launch, or seasonal requirements.
Usage rights
All content is supplied with full usage rights for organic and paid social and web use, unless otherwise agreed. There are no additional usage or advertising fees; you own the content.
Get in touch
To discuss recipe development, food content creation, or a potential partnership, please get in touch at:
he***@*********en.com
